What is Off Page SEO? If you think off-page SEO is only building backlinks for your site, then you are very wrong. In the Google ranking factor, only 16% cover backlinks, but the exciting thing is this 16% most challenging part of the SEO. So, I recommend first fixing your On-Page SEO and Researching your keyword. Backlinks are essential for ranking, but first, you have to know your competitor’s backlinks profile. When you know your competitor’s backlink, you can now estimate How many and what type of backlinks you need.
Focusing Fact in Backlinks:
- Types of Backlinks (Contextual, Profile, Comment, Bookmark, etc.)
- Link Attributes (Dofollow/NoFollow)
- Niche Relevant Backlinks (Backlink that contain your niche information)
- Referring Domains (How many sites pointing to your website)
- Native Backlinks (Local Language Site or Article)
- Competitors Backlinks (Backlink that come from your competitor backlink site)
Types of Backlinks: There are many types of backlinks, Contextual Backlinks, Comment backlinks, Profile Backlinks, Bookmark Backlinks, Wiki Backlinks, Directory Backlinks, Document Sharing, Image Comment, Guestbook, Social Bookmark, Social Network, WEB 2.0 Backlinks, etc. But not all types of backlinks rank your site, this day’s most powerful backlinks are Contextual Backlinks, Comment Backlinks, Niche Profile Backlinks, WEB 2.0 Backlinks. When you have these types of backlinks, you can build others’ type backlinks, which helps you rank fast.
Link Attributes: There are two types of backlinks attributes Dofollow and Nofollow Backlinks. Google count dofollow backlinks for ranking, but nofollow backlinks also need to normalize your backlinks profile. If you build only Dofollow backlinks, it identifies you are manipulating google ranking by Dofollow backlinks, So make some nofollow backlinks that normalize your backlink strategy.
Niche Relevant Backlinks: Niche relevant backlinks are the best backlinks for your ranking. These can be a contextual backlink, profile backlink, WEB 2.0 Backlink, and many more. A website is relevant to your site or a backlink page where you write an article about your niche. This type of backlink helps rank your site, but other backlinks are also suitable as they show you promote your site to other websites. But first, try to build niche-relevant backlinks.
Referring Domains: Referring domains are a good indication that How many websites vote for you. It works as an election. If you get many votes for your site, you have a better chance to rank your site. Getting backlinks from the same place repeatedly does not help rank your site, but it works great when it comes from many sites. So try to point a good number of referring sites to your website.
Native Backlinks: If you rank your site for a specific location or a specific language, then you should build your native language backlinks. It helps to rank your site more quickly.
Competitors Backlinks: Competitors backlinks are gold mines. If somehow you build a backlink from a site where your competitors did, it can be a super backlink for your ranking because your competitors rank their site with these backlinks, so when you have the same backlink, you have a better chance to rank. There are many backlinks for SEO, but not all are the same for quality or ranking. So, Let’s take the numbering of backlink type.
- Contextual/Article/Guest Post Backlinks
- Profile/Niche Profile Backlink
- Competitors Backlinks
- WEB 2.0 Backlink
- Comment Backlinks
- Forum Backlinks
- Wiki Backlinks
Contextual/Article/Guest Post Backlinks
Contextual: Contextual backlinks mean backlink comes from a page where an article is presented. When someone writes an article and links to your site, it would be contextual backlinks. Contextual, Article, Guest Post are similar types of backlinks. A contextual backlink can be a forum post, article submission, directory submission, forum thread, etc. Most Of the contextual backlinks are Dofollow.
Article: Article and contextual backlink are the same things, but it would be an appropriate name for an article backlink when you get a backlink from a blog site. These types of backlinks are consequential and best for ranking. If you have a hard keyword or competitors, you can use these backlinks.
Guest Post: This is a popular link-building strategy. When you post an article on another website, it is called a guest post. Guest post is a sound backlink building system. These are Top-level backlinks for any site and ranking.
Profile/Niche Profile Backlink
Profile backlink is a backlink when you create an account on another website and leave your website link. This type of backlink is good enough if your competitors are medium stiff. You can also rank your site if your keywords are less competitive. Profile backlinks can be many types Forum Profile, Bookmark Sites profile, Social Network Site Profile, and many more items. Try to build a niche profile backlink. When your keyword-related text appears on the profile backlink page is called niche profile backlink.
Competitors Backlinks
When you earn a backlink, your competitor’s backlink also presents. It is a competitor backlink. These types of backlinks are suitable because your competitor ranks their site with these types of backlinks. If you can earn all the backlinks that your competitor builds, you have a better chance to rank your site. Making a competitor’s backlink is hard, but you can get some of them if you try.
WEB 2.0 backlinks are contextual backlinks. Blogspot, WordPress, Tumblr, Wix, Weebly, and more similar High Domain Authority Sites. Web 2.0 websites were a product of the early days of user-generated content and dynamic web pages. If you create quality web 2.0 backlinks, you’re likely to earn some strong favor. Sometimes WEB 2.0 backlinks can be an ideal medium for search ranking.
Comment backlink is an ancient backlink-building strategy, but it still works now. Most of the comment backlinks are Nofollow, but if you get a backlink from High Domain Authority, it can be beneficial for ranking. You can use these types of backlinks for the TIER 02 backlink method. Comment backlinks can increase your referring domain score.
Creating an account on a forum site or creating a new thread with your website link could be a forum backlink. You can use these types of backlinks for TIER 02 or TIER 03. If you have a youtube video, you can also use them for Forum Backlinks. But if you make a forum post, it could be TIER 01 backlink.
Wiki Backlinks
Wiki backlink is another type of contextual backlink, but most of the backlinks are Nofollow. Wiki sites are very authoritative, and it shows a tremendous strong signal for your ranking. You can use wiki links for your TIER 01 backlinks and normalize your TIER 01 Backlink profile.
Backlink Strategy by Keyword Difficulty
You can easily rank with these backlink strategies if you research your keyword and optimize your OnPage SEO. I have defined three categories of backlink strategies for Easy, Medium, Hard keyword difficulty. Remember, these strategies will work for only Contextual, Article, or blog post pages. If you want to rank your home page or landing page, it will be another strategy.
Easy Keyword Difficulty: If your website is new and your keyword is easy, the below method will work for ranking. Make sure you are building 85% Dofollow and 15% Nofollow.
- Niche Profile Backlinks
- Blog Comment
- Forum Profile Backlink
Medium Keyword Difficulty: If your website is 6 months to One Year old and your keyword is medium, the below method will work for ranking. Make sure you are building 85% Dofollow and 15% Nofollow.
- Niche Profile Backlinks
- Blog Comment
- Forum Profile Backlink
- Contextual Backlink
- WEB 2.0 Backlink
HARD Keyword Difficulty: If your website is 1 Year to 3 Years old and your keyword is Hard, the below method will work for ranking. Make sure you are building 90% Dofollow and 10% Nofollow.
- Niche Profile Backlinks
- Blog Comment
- Forum Profile Backlink
- Contextual Backlink
- WEB 2.0 Backlink
- Referring Domain Backlink
- Dofollow Forum Backlink